Tribal Tool-Kit

What can you do with ActionMaps?

A few weeks ago we asked on a range of social media, about the importance and satisfaction of these over the last financial year:

1. Engaging your customers
2. Maximising your investment in marketing
3. Profitability
4. Staff retention
5. Development of new business
6. Providing feedback to your tribe
7. Reducing your overheads
8. Enjoying your time at work

While many of these issues could have similar importance to you when putting together the list, ActionMaps allow you to look deeper into the data by understanding not only what is important to your tribe (in this case, those that took part in the survey), but also put in order what you need to focus on first by understanding their satisfaction.

So what was your feedback?

And what does that tell us?

According to the data, while they set out in July 2009 thinking that enjoying time at work  is important (8), participants were only moderately satisfied with this in 2009-2010, and as such should focus on improving this to turn it into something that can be promoted as a key aspect or unique selling point.

The “send to marketing” area shows aspects that are ready to be promoted as they are both high in importance and high in satisfaction. According to the survey these include, engaging your customers (1), profitability (3), and best of all, development of new business (5).

Also important is understanding what aspects do not need focus as they are aspects that participants do not consider important. In this instance reducing your overheads (7) was of lowest importance and satisfaction. It is great that this isn’t seen as a focus anymore. Also of low importance were maximising your investment in marketing (2) and  providing feedback to your tribe (6), although they had higher satisfaction than reducing your overheads. It is considered that the distributors of the survey, should have lower importance.

Finally, staff retention (4) just falls into the “improve and educate” section. This means that this is currently both of moderate importance and moderate satisfaction to participants.

The most interesting aspect to these ActionMap results is that while promoting a survey on social media is easy, the results need to be interpreted through understanding participants a little bit. This is why it is really interesting to send a survey to a select group of your tribe, so you know some key aspects about them.

When we were discussing ‘staff retention’ and the meaning of the ratings amongst our team we saw that the perception could be very different depending on whether you’re an employee or a business owner completing the survey.

ActionMaps and You…

So while this survey was pretty general, it does highlight the power of knowing which aspects require attention, which require education, and which require less focus. Wouldn’t your business perform better if you could discover this from your tribe?

If you would like to know more about how the ActionMap or any other part of Tribal Tool-Kit can help you and/or your business, contact Tribe Research.