How was the weekend?
Having fun with ActionMaps
We wanted to give you a fun example of our ActionMap. It is the silly season after all.
Engagement can be simple and fun. Sometimes we make it too complicated.
This Tribal Tool-Kit ActionMap survey “How was the weekend?” asked:
- On Friday, we look towards the next two days with certain expectations. How important were these aspects for you on Friday?
- Now the weekend is over, how satisfied are you with the level of achievement with these aspects?
Below are the aspects and the numbers form the ActionMap key:
- Socialising
- Exercise
- Catch up on home to-do list
- Christmas preparation
- Catch up on work to-do list
- Relaxing
How was your weekend ActionMap

Interpreting the ActionMap
Who would have guessed that relaxing (6) would be the most important with the second highest level of satisfaction! It was just out-done by socialising (1), which wasn’t as important. Not a hugely healthy bunch of participants with exercising (2) having both low importance and satisfaction. While both Christmas preparation (4) and Catch up on work to-do list (5) were not very important, participants were reasonably satisfied with their progress. There needs to be some improvement on catching up on the home to-do list (3)!
I wonder how it will look in six months time?
The ActionMap shows relative rating of importance and satisfaction. To translate this, the scale is stretched so that the minimum and maximum averages (+/-0.02) are the end points of the scale, not 1 and 7.
Now for the important information
The survey was open for less than 24 hours and had 36 participants who were invited through Twitter, Facebook and LinkedIn. The participants rated the statements on a 7 point scale (see below). No other information was collected. We don’t know who completed the survey and hadn’t invited only a targeted audience. Therefore, the survey results could be greatly biased, but we don’t know in which way (except we know they use online networking / social media as that was the only form of invitation).
For a business it would be better to invite people to participate through email so you know who the potential participants are, but can still guarantee their anonymity as the ActionMap survey doesn’t collect personal or provide you with raw data.
How the survey appears

You can do your own ActionMap, just head over to Tribal Tool-Kit.

