Tribal Tool-Kit

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Words your tribe uses to describe you

August 14th, 2010 Posted in Case Studies, CloudMaker

A CloudMaker mini survey example

If your tribe is using different words to those you use, then there is a disconnect in the message people are receiving about your organisation.

When you think of us, what are the first 3 words that come to mind?

Tribe Research did this and developed our cloud.
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This simple activity that takes almost no time, allows you to find out the language they use when they talk about your organisation. If your marketing uses different words to what you are using, there is a disconnect and people are getting mixed messages.

Does your tribe use the same words as you?